Generate Revenue
After you have designed, optomized and
deployed you great web sit your thoughts
will focuse on how it will generate money
for you.
Well, actualy the best time to focuse your
thoughts on generating revenue from your
web site is in the desing stage. That
way you can blend revenue generating
fetures into your sites overall theme and
color scheme. This will save a lot of time
and money if done in the design stage.
Going back and retro fiting new elements
into a web site can be very frustrating
and time consuming.
If someone handed you a sheet of paper and
asked you to quickly summarize its content,
the first thing you'd probably do is look
at the page title. That's exactly what the
search engines do too. The appearance of
keywords within the page title is one of
the biggest factors determining your score
in Infoseek, AltaVista, and HotBot.
In spite of this, it's surprising how many
web sites have simple, unimaginative titles
like "Bob's Home Page." In fact,
it's not unusual to see entire web sites
that use the same title on every page in
the site!
Try changing your page titles to include
some of your site's keywords. Instead of
this title:
