Top 10 Reasons Web Sites
Fail To Produce
Results
10. Information was
outdated.
Information beyond 4-6 months old should be
deleted or archived. Visitors to your site
need to be confident that the information
is current and that the site is maintained.
A well maintained site gives the visitor a
feeling of a responsive site owner. If you
or your staff cannot maintain the files on
a scheduled and priority basis, search for
an outside source that will maintain your
site for you.
If your are to bussy to maintain your site try The Master's Touch
Web Maintenance service. You will not be disapointed! We guarentee
it.
9. Lack of dedicated
and applicable domain name.
Sites that are located deep within
complicated paths have two strikes against
them.
First, search engines will not find them
and therefore the sites exposure is limited
resulting in lower levels of traffic.
Secondly, long paths tend to confuse
someone who either views the path on your
hard copy materials or who attempts to type
it in.
Your domain name should be either related
to your firm name or product/service. Short
names are hard to find. Be creative. You
will be surprised at some of the names
available.
We can Sub Domain hoist your site with an easy to remember applicable
domain name, FurnitureRepair.net/YourName
8. Too little
information given.
Giving too little information leaves the
visitor confused. Be sure to clearly state
the purpose of your site and provide the
information that will allow viewers to
decide if they want to either proceed
deeper into your site or to contact you.
7. Too much
information presented.
Most sites provide too much information
thereby confusing the viewer. The other big
mistake is long pages of text. Break up the
information into several pages and reduce
text to a minimum. What is easy to read on
hard copy is often difficult to read on a
screen.
6. Too much graphic
overhead.
Graphics are a very important part of a
sites presentation. The trade off is the
overhead associated with the graphics the
first time a visitor views your site.
Any site that takes more than 10-15 seconds
to start loading and more than 30 seconds
to be at least somewhat visible, will be
exited before complete loading in a large
percentage of viewings.
There are analysis programs that will tell
you the amount of average time someone
views your site. You will be surprised how
short it is. I have found some site with
less than 15 second average viewing times!
The Master's Touch Web Design offers Quality Optimized
Graphics to
insure visitors do not make a haste retreat from your web site.
5. No links to or
from other associated sites.
Links to and from sites that can be
considered associated, are often overlooked
as traffic sources. Your site's popularity
is one of the criteria that many search
engines use to rank your site. The more
quality outside links to your site the
higher your ranking will be. Possible
sources of links include trade
associations, support groups and customer
sites.
The Master's Touch offers FREE
Listings to any furniture
restoration shops and a FREE Premeiun
Listing to its Sub Domain
customers to promote higher rankings. Our
site is indexed by Google, Yahoo, MSN and
other search engines 2-3 times a month. When they re-index
our site and find new links we direct them
to index the new links also by the use of a
"robots.txt"
file and "robots" Meta Tags
on all our pages.
Links should be reciprocal but caution must
be taken to place them in a manner that
does not create a easy escape from your
site. Never put reciprocal links on your
home page.
4. Not designed to
appeal to the proper prospect
profile.
Your sites formatting and design should
reflect your audience. Are they graphical
or more text oriented. Are they impressed
by animation or do they find it
distracting? The site should fit your
viewer's likes, not necessarily be a
showcase for technology unless it is
appropriate.
3. Having no direct
response tool or using E-mail only.
Okay, you have them to your site, now what?
Consider what you want the visitors to do.
Do you want them to make a purchase,
contribute information or request more
information? Most sites put in a E-mail
link.
A form that assists both the mailer and you
in helping each other by asking a few
simple questions that will aid in
communications may be more appropriate.
2. Can't be found
using search engines with applicable key
words.
Search engines are both a blessing and a
curse and managing meta-tags to obtain a
decent ranking in any search engine is a
black art in itself. Try our Do-It-Yourself Meta Tags Generator
Although search engines only account for
part of the traffic to your site, it is
often new visitors who are seeking
information. If your site is not listed
within the first 40 sites based on a
search using related keyword or phrases to
your topic, your site is not producing new
visitors as it should. Order Keywords
1. Lack of on-going
pro-active professional marketing and
promotion.
Web sites are dynamic by their nature. In
order to produce the desired results, they
must be continuously promoted. This
includes re-evaluation, updating, searching
for links, monitoring the competition and
promotion, promotion, promotion! Just
having a site is like putting up a
billboard in your back yard, it could be
the best billboard ever created but if
it's not exposed to the people who are
interested in it's content, it will not
pay off.
